Audience & Marketing Profile
Meet the influencers and decision makers.
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2,000 attendees
Over 50% of our attendees have influence in purchasing, procurement, project managment, or field operations. Of course, the procurement and purchasing departments of the major oil sands producers and EPC’s are the primary audience we market to. However, they are not the only key players that help make decisions. Research conducted by our team shows that department workforces are getting smaller, making it the responsibility of a few key people with purchasing authority. There are a number of ‘influencers’ as well as some new players who share with their colleagues the technology, products and services they have seen, and recommend what supplier to pursue – these people are increasingly becoming a strong target for customers to meet.
Our team has made great strides in creating relationships with major oil sands producers and players, allowing us a capability to invite a quality audience.
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Our Marketing Toolbox
Our database of over 12,000 contacts and growing includes targets in Calgary, Edmonton, Fort McMurray and relevant surrounding areas.
Our reach on LinkedIn is one of the highest in the industrywith nearly 140,000 impressions on our posts.
We reach the operators through marketing partnerships, posters, newsletters, printed pass invitations and more.
We've curated partnerships with unions, associations and champions within the plant, mining and operations departments as well as procurement managers and the supply chain.
How We Help Exhibitors Promote
PROMOTION
We learn more every year about the needs of our attendees and exhibitors. Matching those needs is going to be the goal of our 2026 marketing campaign. We help Exhibitors promote their singular presence at the Show by using social media channels, providing customized invitations, and creating content stories that are emailed directly to pre-registered and potential attendees through our HTML campaign.
SOCIAL MEDIA
When you sign on to become an exhibitor, send us your logo and we will create a social media post for you to share on your media channels and with your customers. The post will be customized to show your booth number, and a promo code that will trigger a Free Exhibition Pass for your customers.
CUSTOMIZED INVITATIONS
Share with us how you would like us to provide a customized invitation either through PDF, PNG or JPEG format. This invitation speaks more about what your company is about, and what you are bringing to the Show. It will include a special promo code for a Free Exhibition Pass that you can send to your customers.
SPECIALIZED CONTENT FOR EMAIL CAMPAIGNS
We send out a series of content-rich HTML’s to our database of over 12,000 to promote the Show. If you have a good technology, product or service story to tell, we will interview you and prepare a story that will be included in the HTML. This gets your message directly to the pre-registered attendees BEFORE the Show.
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It Only Takes One Conversation
Although the energy marketplace in Alberta has shrunk over the last few years, there are still many qualified visitors from the major producers and EPC’s. It only takes ONE conversation to help get your company closer to making a deal.
Check out some of the sample job titles below.
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Category Director, Transportation and Logistics
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Commissioning and Startup
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Construction Coordinator
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Contractor Supervisor
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Development Lead
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Director, Trucks Maintenance Execution
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Director Indigenous & Community Relations
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Director Operations and Integration Field Logistics
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Director Turnaround Execution
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E&I Planner
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Fire Protection Manager
Helping You Promote Your Brand
BOOTH PRESENTATION
How you present your brand is extremely important onsite and gets your company noticed. We can share with you design options, tips and tricks on booth presentation
INVITING CUSTOMERS
If you don’t have time to invite your customers, we can offer third-party distribution to your lists that don’t affect your privacy or proprietary concerns.
TIPS AND TRICKS
You won’t have a good Show if you are sitting in the back on your phone. We encourage exhibitors get in front of your booth in order to network with potential leads.
NETWORKING IS KEY
Besides being in your booth, primary ways to meet qualified attendees are at Networking Events, such as the Oil Sands Golf Classic, Industry Night, The Big Party, Tailgate Party and Free Conference Sessions.